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Founder and Marketing Strategist

CJ Stratte

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Founder and Marketing Strategist

Debi Rose Burrows

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CJ Stratte is the former President and CEO of On The Move, where she built and led the lead-generation system featured in our case study driving strategy, execution, and measurable results firsthand. With decades of experience growing businesses, leading sales and marketing initiatives, and helping companies increase revenue, she brings a business owner’s perspective to every client. At Steel Toe Creative, CJ helps home service companies build marketing systems that generate qualified leads, increase profitability, and create sustainable growth.

Debi Burrows is the CEO of Penguin Suits Advertising Agency and Co-Founder of Steel Toe Creative. A transformational growth leader and brand strategist with more than 20 years of experience, she specializes in helping home service companies grow through strategic branding, website design, lead generation, and digital marketing. Debi develops the strategy, creative direction, and storytelling behind every campaign, creating marketing that builds trust, generates qualified leads, and delivers measurable business growth.

2 Marketers. 1 Mission. Your Growth.

Name: Steel Toe Creative
Price range: $$

Steel Toe Creative was founded by Debi Burrows and CJ Stratte. Together they bring more than 60 years of combined marketing experience to hardworking landscaping and home service companies across San Antonio and the Texas Hill Country.

We Already Made the Expensive Mistakes. So You Don’t Have To.

We have worked with startups, family-owned businesses, Fortune 500 companies, and government agencies. We have watched marketing fads come and go. Along the way we learned what works, what doesn’t, and what actually drives business growth.

“Our clients benefit from our decades of experience, so they don’t have to learn through costly trial and error.” – CJ Stratte

“The best marketing doesn’t just look good—it gives your phone a reason to ring.” –
Debi Burrows

Let’s Find Out Where Your Marketing Stands.

Get your FREE Marketing Scorecard—an honest review of the six key areas that determine whether homeowners choose your landscaping company or your competition. Contact or call us today at 210.701.1726.

Marketing That’s Tough Enough for the Trades.

At Steel Toe Creative, we specialize in helping blue-collar businesses stand out in competitive markets, with landscaping and outdoor services as our home turf. Our customized marketing strategies increase visibility, attract the right customers, and turn leads into revenue.

Industries Steel Toe Creative serves:

Landscaping & Lawn Care (Our Specialty)
Roofing
HVAC
Plumbing
Electrical
Custom Home Builders
Garage Doors
Pest Control
Painting
Home Service Businesses

Founder and Marketing Strategist

Founder and Marketing Strategist

2 Marketers. 1 Mission. Your Growth.

We Already Made the Expensive Mistakes. So You Don’t Have To.

“Our clients benefit from our decades of experience, so they don’t have to learn through costly trial and error.” – CJ Stratte

“The best marketing doesn’t just look good—it gives your phone a reason to ring.” –
Debi Burrows

Let’s Find Out Where Your Marketing Stands.

Marketing That’s Tough Enough for the Trades.

Industries Steel Toe Creative serves:

Founder and Marketing Strategist

Founder and Marketing Strategist

2 Marketers. 1 Mission. Your Growth.

We Already Made the Expensive Mistakes. So You Don’t Have To.

“Our clients benefit from our decades of experience, so they don’t have to learn through costly trial and error.” – CJ Stratte

“The best marketing doesn’t just look good—it gives your phone a reason to ring.” –Debi Burrows

Let’s Find Out Where Your Marketing Stands.

Marketing That’s Tough Enough for the Trades.

Industries Steel Toe Creative serves:

“The best marketing doesn’t just look good—it gives your phone a reason to ring.” –
Debi Burrows