GET FOUND
WEBSITE DESIGN + BUILD
YOUR WEBSITE SHOULD DO MORE THAN EXIST.
It should make it easy for the right customer to understand who you are, what you do, where you work, why they should trust you, and what they should do next.
BUILT FOR THE WAY CUSTOMERS ACTUALLY SHOP
Steel Toe builds professional, mobile-friendly websites for landscaping and service businesses that are ready to look as good online as the work they do in the field.
ON THEIR PHONE
Your customers check you between jobsite stops and while comparing companies.
AFTER SEEING YOUR TRUCK
A clear brand and strong website make the next step easy.
AFTER FINDING YOU ON GOOGLE
Fast answers, trust signals, and direct calls to action turn searches into estimates.
YOUR STANDARD WEBSITE INCLUDES
STRATEGY
Business and customer review, website strategy, sitemap, conversion planning, and calls to action.
COPY
Headlines, core-page copy, service messaging, trust messaging, calls to action, and basic SEO titles and descriptions.
DESIGN + BUILD
Up to five core pages, custom design, mobile optimization, contact or estimate forms, click-to-call, social links, and accessibility basics.
GET FOUND
Basic SEO setup, search-engine indexing, plus Google Analytics and Search Console when included.
LAUNCH
Desktop and mobile QA, forms and links tested, final launch, website access, and handoff.
A TYPICAL 5-PAGE BUILD
HOME
Make the first impression clear.
ABOUT
Build credibility and trust.
SERVICES
Explain what you do.
SERVICE AREA
Show where you work.
CONTACT
Make the next step easy.
THE FIVE-SECOND TEST™
Within five seconds, a potential customer should know: Who is this? What do they do? Where do they work? Why should I trust them? What should I do next?
If not, your website is making customers work too hard.
IS THIS THE RIGHT FIT?
GOOD FIT IF…
Your website is outdated, hard to use on a phone, confusing, missing clear service areas, not generating inquiries, DIY and starting to show it, or no longer represents the company you have built.
NOT INCLUDED IN THE STANDARD BUILD
Professional photography, advanced SEO campaigns, paid advertising, ecommerce, complex integrations, advanced booking systems, ongoing maintenance, and other custom functionality are quoted separately when needed.
THE INVESTMENT
WEBSITE DESIGN + BUILD
Standard scope includes up to five core pages. Final pricing depends on page count, functionality, integrations, content requirements, and project complexity.
WANT THE WHOLE FOUNDATION?
Pair your website with Brand Identity, Google Business Profile, and the Lead Generator System in the Steel Toe Full Build.
FREQUENTLY ASKED QUESTIONS
Straight answers about scope, timing, content, ownership, and what happens after launch.
The standard build includes a conversion-focused website structure, mobile-responsive design, core service pages, clear calls to action, foundational on-page SEO, contact pathways, and launch support. The exact page count, integrations, copy, and special functionality are confirmed in your proposal.
Most focused service-business websites take several weeks from kickoff to launch. The schedule depends on page count, content readiness, integrations, feedback speed, and whether branding or photography must be completed first. We establish milestones before the build begins.
We structure the message and can include copy development when it is part of the agreed scope. We can work with your existing project photos and brand assets, recommend a shot list, or coordinate additional content needs. Stock photography and professional photo or video production are scoped separately when needed.
Domain, hosting, premium software, and ongoing maintenance are identified separately unless your proposal says otherwise. We will explain what is required, who owns each account, and any recurring costs before launch so there are no surprise subscriptions.
Yes. We first review the current site, analytics, search visibility, useful content, and conversion paths. Strong assets can be retained or improved while outdated structure and messaging are replaced. Redirect needs are mapped when URLs change.
No ethical agency can guarantee a specific number of leads from a website alone. The goal is to create a faster, clearer, more credible sales tool that converts a higher share of the right visitors. Traffic quality, market demand, reviews, follow-up, advertising, and local visibility also affect results.
Yes. The site is built so routine content can be managed without starting over. We provide the access and agreed handoff support, and ongoing updates or growth work can be handled through a separate support arrangement if your team prefers not to manage them.
READY TO BUILD?
Start with a Blueprint Session. We’ll map the right structure, scope, and next step for your business.